Private, senior CFO-level guidance for family business owners.
Private, senior CFO-level guidance for family business owners.
Social Media
Performance Intelligence
Turn campaigns, leads, reviews, and ad spend into clear business decisions.
This is not posting and ad management. It is a business control system that shows exactly what is working, what is wasting money, and what should be scaled or stopped.
| Retargeting – Meta | SCALE |
| Search – Google | SCALE |
| Awareness – TikTok | OPTIMIZE |
| Broad – Snapchat | PAUSE |
Synced with invoices & sales
Most Social Media Reports Do Not Answer the CEO's Real Questions
Businesses see impressions, clicks, reach, views, and engagement. But after all the activity, the questions that decide budget and strategy stay unanswered.
How much money was actually wasted?
Which platform created real revenue, not just reach?
Which campaigns should be stopped immediately?
Which ads deserve more budget and should be scaled?
Did leads actually become paying customers?
Are reviews and complaints quietly harming the brand?
What should management actually do next?
Is social media a growth channel — or just a cost?
Engagement metrics describe activity. This service measures business outcomes.
A Complete Social Media Performance System
Eight connected services that turn scattered marketing data into a clear, management-ready picture.
CEO Performance Reports
A monthly executive report for owners and senior management. Summarizes spend, leads, sales, ROAS, wasted budget, best and worst campaigns, reviews, and recommended actions.
Performance Dashboards
A clear dashboard connecting Meta, Google Ads, TikTok, Snapchat, GA4, Google Business Profile, CRM/ERP/Odoo, reservations, invoices, and sales into one view.
Ad Spend Waste Analysis
Identify campaigns spending without real leads, high cost-per-lead, video views with no business value, weak creatives, poor targeting, and campaigns that should be paused.
Lead-to-Sales Tracking
Connect the full journey: ad spend → lead → form submission → reservation → invoice → revenue. See where leads convert and where they leak.
Campaign & Creative Review
Classify every campaign and creative into a clear decision: Scale, Keep, Optimize, Pause, Replace Creative, or Review Targeting.
Reviews & Reputation Control
Monitor negative reviews, reply status and speed, unresolved complaints, branch responsibility, root causes, corrective actions, and customer recovery evidence.
Comments & Feedback Monitoring
Track comments across Instagram, TikTok, Facebook, X, Google reviews, and other channels. Classify sentiment, flag complaints, and escalate real issues.
Marketing Governance & Rules
Set budget controls, CPL thresholds, pause rules, approval limits, and a fixed monthly review structure so spending stays disciplined.
CEO-Level Social Media Performance Report
A clear monthly report that turns marketing data into financial, operational, and strategic decisions.
Social media generated SAR 842K in attributed revenue from SAR 96K in ad spend (8.7× ROAS). Three campaigns consumed SAR 11.4K with zero qualified leads and should be paused immediately. Meta and Google search are ready to scale. Reputation is stable at 4.6★ with two open complaints requiring branch-level action.
| Campaign | Spend | CPL | Decision |
|---|---|---|---|
| Retargeting – Meta | SAR 24K | SAR 41 | SCALE |
| Search – Google | SAR 19K | SAR 58 | SCALE |
| Awareness – TikTok | SAR 14K | SAR 132 | OPTIMIZE |
| Broad – Snapchat | SAR 11.4K | — | PAUSE |
3 campaigns · 0 qualified leads · weak targeting and tired creative. Recommended action: pause and reallocate to top performers.
| Offer video – v3 | CONVERTING |
| Carousel – services | OPTIMIZE |
| Static – generic | REPLACE |
| Location | Leads | Revenue |
|---|---|---|
| Riyadh – North | 486 | SAR 318K |
| Jeddah – Central | 372 | SAR 241K |
| Dammam | 198 | SAR 142K |
The Right Report for Every Level of Decision
From a full board view to a focused weekly control check — each report has one clear job.
Monthly CEO Report
A full report for owners and senior management: performance, waste, opportunities, risks, and a clear action plan.
Weekly Marketing Control
A short report to catch overspending campaigns, high CPL, zero-lead campaigns, and urgent fixes early.
Ad Waste Report
Wasted spend broken down by platform, campaign, reason, and the exact corrective action to take.
Campaign Board Report
A practical decision table marking each campaign Scale, Keep, Optimize, Pause, Replace, or Review.
Reviews & Reputation
Google reviews, complaints, reply performance, closure evidence, and repeated issues in one view.
What This Changes for Your Business
Reduce wasted advertising spend
Improve return on marketing budget
Know which platforms actually generate revenue
Connect social media performance with sales data
Make faster, clearer campaign decisions
Identify weak ads and creatives faster
Improve customer feedback management
Protect and strengthen brand reputation
Give management a clear monthly view
Turn social media into a measurable growth channel
A Clear, Repeatable Process
A defined method — from raw data sources to a recurring management rhythm.
Connect Data Sources
Ad platforms, website analytics, CRM, ERP/Odoo, sales, reviews, and customer feedback — brought into one place.
Clean & Structure Data
Separate vanity metrics from real business metrics so the numbers can be trusted.
Build Dashboards & Reports
Create management-level dashboards and CEO reports designed for decisions, not decoration.
Identify Waste & Opportunities
Find exactly where money is being wasted and where real growth is possible.
Recommend Actions
Provide clear decisions: scale, pause, optimize, replace, or investigate further.
Review Monthly
Establish a recurring management rhythm for continuous improvement and accountability.
Who This Service Is For
Connect invoices, reservations & sales directly
I combine marketing analysis, financial thinking, operational control, and dashboard reporting — and look at social media from a business owner's perspective, not only a content or advertising one.
My focus is to answer one question honestly: Is social media actually generating business value? And if not — what should be fixed, stopped, improved, or scaled.
Make Social Media Accountable
Your social media should not be a black box of spending, clicks, and unclear results. Build a clear performance system that connects campaigns, leads, sales, customer feedback, and management decisions.
Book a Free ConsultationSocial Media Performance Intelligence — turning campaigns, leads, reviews, and spend into business decisions.
Social Media
Performance Intelligence
Turn campaigns, leads, reviews, and ad spend into clear business decisions.
This is not posting and ad management. It is a business control system that shows exactly what is working, what is wasting money, and what should be scaled or stopped.
| Retargeting – Meta | SCALE |
| Search – Google | SCALE |
| Awareness – TikTok | OPTIMIZE |
| Broad – Snapchat | PAUSE |
Synced with invoices & sales
Most Social Media Reports Do Not Answer the CEO's Real Questions
Businesses see impressions, clicks, reach, views, and engagement. But after all the activity, the questions that decide budget and strategy stay unanswered.
How much money was actually wasted?
Which platform created real revenue, not just reach?
Which campaigns should be stopped immediately?
Which ads deserve more budget and should be scaled?
Did leads actually become paying customers?
Are reviews and complaints quietly harming the brand?
What should management actually do next?
Is social media a growth channel — or just a cost?
Engagement metrics describe activity. This service measures business outcomes.
A Complete Social Media Performance System
Eight connected services that turn scattered marketing data into a clear, management-ready picture.
CEO Performance Reports
A monthly executive report for owners and senior management. Summarizes spend, leads, sales, ROAS, wasted budget, best and worst campaigns, reviews, and recommended actions.
Performance Dashboards
A clear dashboard connecting Meta, Google Ads, TikTok, Snapchat, GA4, Google Business Profile, CRM/ERP/Odoo, reservations, invoices, and sales into one view.
Ad Spend Waste Analysis
Identify campaigns spending without real leads, high cost-per-lead, video views with no business value, weak creatives, poor targeting, and campaigns that should be paused.
Lead-to-Sales Tracking
Connect the full journey: ad spend → lead → form submission → reservation → invoice → revenue. See where leads convert and where they leak.
Campaign & Creative Review
Classify every campaign and creative into a clear decision: Scale, Keep, Optimize, Pause, Replace Creative, or Review Targeting.
Reviews & Reputation Control
Monitor negative reviews, reply status and speed, unresolved complaints, branch responsibility, root causes, corrective actions, and customer recovery evidence.
Comments & Feedback Monitoring
Track comments across Instagram, TikTok, Facebook, X, Google reviews, and other channels. Classify sentiment, flag complaints, and escalate real issues.
Marketing Governance & Rules
Set budget controls, CPL thresholds, pause rules, approval limits, and a fixed monthly review structure so spending stays disciplined.
CEO-Level Social Media Performance Report
A clear monthly report that turns marketing data into financial, operational, and strategic decisions.
Social media generated SAR 842K in attributed revenue from SAR 96K in ad spend (8.7× ROAS). Three campaigns consumed SAR 11.4K with zero qualified leads and should be paused immediately. Meta and Google search are ready to scale. Reputation is stable at 4.6★ with two open complaints requiring branch-level action.
| Campaign | Spend | CPL | Decision |
|---|---|---|---|
| Retargeting – Meta | SAR 24K | SAR 41 | SCALE |
| Search – Google | SAR 19K | SAR 58 | SCALE |
| Awareness – TikTok | SAR 14K | SAR 132 | OPTIMIZE |
| Broad – Snapchat | SAR 11.4K | — | PAUSE |
3 campaigns · 0 qualified leads · weak targeting and tired creative. Recommended action: pause and reallocate to top performers.
| Offer video – v3 | CONVERTING |
| Carousel – services | OPTIMIZE |
| Static – generic | REPLACE |
| Location | Leads | Revenue |
|---|---|---|
| Riyadh – North | 486 | SAR 318K |
| Jeddah – Central | 372 | SAR 241K |
| Dammam | 198 | SAR 142K |
The Right Report for Every Level of Decision
From a full board view to a focused weekly control check — each report has one clear job.
Monthly CEO Report
A full report for owners and senior management: performance, waste, opportunities, risks, and a clear action plan.
Weekly Marketing Control
A short report to catch overspending campaigns, high CPL, zero-lead campaigns, and urgent fixes early.
Ad Waste Report
Wasted spend broken down by platform, campaign, reason, and the exact corrective action to take.
Campaign Board Report
A practical decision table marking each campaign Scale, Keep, Optimize, Pause, Replace, or Review.
Reviews & Reputation
Google reviews, complaints, reply performance, closure evidence, and repeated issues in one view.
What This Changes for Your Business
Reduce wasted advertising spend
Improve return on marketing budget
Know which platforms actually generate revenue
Connect social media performance with sales data
Make faster, clearer campaign decisions
Identify weak ads and creatives faster
Improve customer feedback management
Protect and strengthen brand reputation
Give management a clear monthly view
Turn social media into a measurable growth channel
A Clear, Repeatable Process
A defined method — from raw data sources to a recurring management rhythm.
Connect Data Sources
Ad platforms, website analytics, CRM, ERP/Odoo, sales, reviews, and customer feedback — brought into one place.
Clean & Structure Data
Separate vanity metrics from real business metrics so the numbers can be trusted.
Build Dashboards & Reports
Create management-level dashboards and CEO reports designed for decisions, not decoration.
Identify Waste & Opportunities
Find exactly where money is being wasted and where real growth is possible.
Recommend Actions
Provide clear decisions: scale, pause, optimize, replace, or investigate further.
Review Monthly
Establish a recurring management rhythm for continuous improvement and accountability.
Who This Service Is For
Connect invoices, reservations & sales directly
I combine marketing analysis, financial thinking, operational control, and dashboard reporting — and look at social media from a business owner's perspective, not only a content or advertising one.
My focus is to answer one question honestly: Is social media actually generating business value? And if not — what should be fixed, stopped, improved, or scaled.
Make Social Media Accountable
Your social media should not be a black box of spending, clicks, and unclear results. Build a clear performance system that connects campaigns, leads, sales, customer feedback, and management decisions.
Book a Free ConsultationSocial Media Performance Intelligence — turning campaigns, leads, reviews, and spend into business decisions.