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Social Media · Reporting · Intelligence

Social Media
Performance Intelligence

Turn campaigns, leads, reviews, and ad spend into clear business decisions.

CEO dashboards Wasted spend analysis Platform performance Reputation control

This is not posting and ad management. It is a business control system that shows exactly what is working, what is wasting money, and what should be scaled or stopped.

Built on real hands-on experience with ad spend, leads, and sales data.
Executive Overview
This Month
Total Revenue
SAR 842K
▲ 18.4%
Ad Spend
SAR 96K
▼ 7.1%
ROAS
8.7×
▲ 1.2×
Leads
1,284
▲ 9.6%
Conversion
23.5%
▲ 2.1%
Avg. CPA
SAR 74
▼ 12%
Spend vs Revenue
RevenueSpend
Lead-to-Sale Funnel
Reach
Leads
Qualified
Sales
Campaign Performance
Retargeting – MetaSCALE
Search – GoogleSCALE
Awareness – TikTokOPTIMIZE
Broad – SnapchatPAUSE
Wasted Spend
SAR 11,400
3 campaigns · 0 qualified leads
Platform Performance
1
Meta
2
Google
Reviews
4.6 ★
2 complaints open
96%
reply rate
Odoo / ERP
Synced with invoices & sales
The real gap

Most Social Media Reports Do Not Answer the CEO's Real Questions

Businesses see impressions, clicks, reach, views, and engagement. But after all the activity, the questions that decide budget and strategy stay unanswered.

How much money was actually wasted?

Which platform created real revenue, not just reach?

Which campaigns should be stopped immediately?

Which ads deserve more budget and should be scaled?

Did leads actually become paying customers?

Are reviews and complaints quietly harming the brand?

What should management actually do next?

Is social media a growth channel — or just a cost?

Engagement metrics describe activity. This service measures business outcomes.

What I provide

A Complete Social Media Performance System

Eight connected services that turn scattered marketing data into a clear, management-ready picture.

A

CEO Performance Reports

A monthly executive report for owners and senior management. Summarizes spend, leads, sales, ROAS, wasted budget, best and worst campaigns, reviews, and recommended actions.

B

Performance Dashboards

A clear dashboard connecting Meta, Google Ads, TikTok, Snapchat, GA4, Google Business Profile, CRM/ERP/Odoo, reservations, invoices, and sales into one view.

C

Ad Spend Waste Analysis

Identify campaigns spending without real leads, high cost-per-lead, video views with no business value, weak creatives, poor targeting, and campaigns that should be paused.

D

Lead-to-Sales Tracking

Connect the full journey: ad spend → lead → form submission → reservation → invoice → revenue. See where leads convert and where they leak.

E

Campaign & Creative Review

Classify every campaign and creative into a clear decision: Scale, Keep, Optimize, Pause, Replace Creative, or Review Targeting.

F

Reviews & Reputation Control

Monitor negative reviews, reply status and speed, unresolved complaints, branch responsibility, root causes, corrective actions, and customer recovery evidence.

G

Comments & Feedback Monitoring

Track comments across Instagram, TikTok, Facebook, X, Google reviews, and other channels. Classify sentiment, flag complaints, and escalate real issues.

H

Marketing Governance & Rules

Set budget controls, CPL thresholds, pause rules, approval limits, and a fixed monthly review structure so spending stays disciplined.

The centerpiece

CEO-Level Social Media Performance Report

A clear monthly report that turns marketing data into financial, operational, and strategic decisions.

01How much did we spend, and how much revenue did social media generate?
02Which platform deserves more budget?
03Which campaigns wasted money or should stop now?
04Which creatives are actually converting?
05Which locations, services, or branches are benefiting?
06Are reviews damaging the brand — and what should management do next?
Monthly CEO Performance Report
Reporting period · Last 30 days
Executive Summary

Social media generated SAR 842K in attributed revenue from SAR 96K in ad spend (8.7× ROAS). Three campaigns consumed SAR 11.4K with zero qualified leads and should be paused immediately. Meta and Google search are ready to scale. Reputation is stable at 4.6★ with two open complaints requiring branch-level action.

Financial Impact
Ad Spend
SAR 96K
Revenue
SAR 842K
ROAS
8.7×
Wasted Spend
SAR 11.4K
Platform Ranking
1
Meta · 4.2×
2
Google · 3.1×
3
TikTok · 1.4×
4
Snapchat · 0.4×
Campaign Decision Table
CampaignSpendCPLDecision
Retargeting – MetaSAR 24KSAR 41SCALE
Search – GoogleSAR 19KSAR 58SCALE
Awareness – TikTokSAR 14KSAR 132OPTIMIZE
Broad – SnapchatSAR 11.4KPAUSE
Wasted Spend Analysis
SAR 11.4K

3 campaigns · 0 qualified leads · weak targeting and tired creative. Recommended action: pause and reallocate to top performers.

Lead Quality & Sales Conversion
Total Leads
1,284
Qualified
61%
Closed Sales
302
Creative Performance
Offer video – v3CONVERTING
Carousel – servicesOPTIMIZE
Static – genericREPLACE
Location / Branch / Service Performance
LocationLeadsRevenue
Riyadh – North486SAR 318K
Jeddah – Central372SAR 241K
Dammam198SAR 142K
Reviews & Reputation
Rating
4.6 ★
Reply Rate
96%
Open Issues
2
Management Action Plan
1Scale Meta retargeting and Google search by +30% next month.
2Pause the Snapchat broad campaign immediately and reallocate SAR 11.4K.
3Replace the generic static creative; test two new offer-led variants.
4Resolve two open complaints at branch level within 72 hours and log recovery evidence.
Report formats

The Right Report for Every Level of Decision

From a full board view to a focused weekly control check — each report has one clear job.

Monthly

Monthly CEO Report

A full report for owners and senior management: performance, waste, opportunities, risks, and a clear action plan.

Weekly

Weekly Marketing Control

A short report to catch overspending campaigns, high CPL, zero-lead campaigns, and urgent fixes early.

Focused

Ad Waste Report

Wasted spend broken down by platform, campaign, reason, and the exact corrective action to take.

Decisions

Campaign Board Report

A practical decision table marking each campaign Scale, Keep, Optimize, Pause, Replace, or Review.

Reputation

Reviews & Reputation

Google reviews, complaints, reply performance, closure evidence, and repeated issues in one view.

The outcome

What This Changes for Your Business

Reduce wasted advertising spend

Improve return on marketing budget

Know which platforms actually generate revenue

Connect social media performance with sales data

Make faster, clearer campaign decisions

Identify weak ads and creatives faster

Improve customer feedback management

Protect and strengthen brand reputation

Give management a clear monthly view

Turn social media into a measurable growth channel

How it works

A Clear, Repeatable Process

A defined method — from raw data sources to a recurring management rhythm.

01

Connect Data Sources

Ad platforms, website analytics, CRM, ERP/Odoo, sales, reviews, and customer feedback — brought into one place.

02

Clean & Structure Data

Separate vanity metrics from real business metrics so the numbers can be trusted.

03

Build Dashboards & Reports

Create management-level dashboards and CEO reports designed for decisions, not decoration.

04

Identify Waste & Opportunities

Find exactly where money is being wasted and where real growth is possible.

05

Recommend Actions

Provide clear decisions: scale, pause, optimize, replace, or investigate further.

06

Review Monthly

Establish a recurring management rhythm for continuous improvement and accountability.

A good fit

Who This Service Is For

Businesses that spend money on social media advertising
Companies using multiple platforms — Meta, Google, TikTok, Snapchat
Teams getting leads but unable to track sales conversion clearly
Brands with branches, showrooms, clinics, service centers, restaurants, or retail outlets
Management that needs board-level marketing visibility
Owners who want to reduce wasted ad spend and control reviews
Anyone who wants social media reports linked to real business results
SAR 11.4K
average monthly spend recovered from wasted campaigns
8.7×
return on ad spend made visible and accountable
Odoo / ERP ready
Connect invoices, reservations & sales directly
Why work with me
"

I combine marketing analysis, financial thinking, operational control, and dashboard reporting — and look at social media from a business owner's perspective, not only a content or advertising one.

My focus is to answer one question honestly: Is social media actually generating business value? And if not — what should be fixed, stopped, improved, or scaled.

Make Social Media Accountable

Your social media should not be a black box of spending, clicks, and unclear results. Build a clear performance system that connects campaigns, leads, sales, customer feedback, and management decisions.

Book a Free Consultation

Social Media Performance Intelligence — turning campaigns, leads, reviews, and spend into business decisions.